| Article Details : |
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| | | Article Name : | | | Translating Bollywood
Poetics and Problematic of Subtitling for the
German-Speaking Countries | | Author Name : | | | Dr. AFTAB HUSAIN SHAH
| | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | The paper intends to offer a critique of the subtitling of
Bollywood films into German. Taking five popular films that were
made available to the German-speaking audience; Germany, Austria,
and Switzerland since 2000, and by comparing the subtitled versions
to the original language of the films, it will ascertain the socio-cultural
implications in the transmittance of the verbal texts. Further, by
adopting an empirical method, the study will evaluate the issue of
indirect translation, that is, through English, as well as the problems
resulting from the machine translation and thereby it will assess the
level of communicability in the subtitled versions.
The paper will draw, mainly, on the theme of subtitling, but, in
order to highlight the point, here and there issues of dubbing of the
Bollywood will also be touched upon.
Bollywood Industry intends to target primarily an implied
audience based in the local market, or for that matter, the Indian
Diaspora elsewhere.
Notwithstanding, these movies have always been a source of
attraction for the speakers of other languages in different parts of the
globe. Traditionally, former Soviet Union and its allied countries, Gulf
States and some parts of Europe, especially UK, were considered as big
consumer markets of Bollywood movies.
But, not only has this enchantment been on ascending scale, it
has for the last few decades succeeded to encompass even newer avenues. German-speaking countries are among new entrants into this
magic world.
| | Keywords : | | | Bollywood, subtitling, German-speaking countries |
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