European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Designing an industry effective high impact MBA program in a non-linear world: A Critical Perspective
Author Name :
Prof. Dr. ABHIJIT GANGULY
Publisher :
Bridge Center
Article URL :
Abstract :
The germination of this thought provoking article stems from the fact that business schools (B-schools) globally facing credibility challenges to make the management education more industry effective and creating bigger employability. Non-linear world is having elements of volatility, uncertainty, complexities and ambiguity as popularly known as VUCA. Therefore, this article strives to highlight the challenges being faced by the leaders rather think tank of business schools across the globe to design an effective MBA (Master of Business Administration) program which can offer a unique value proposition to industry. This unique value proposition, if delivered, creates high impact on the performance of the industry or business. The integration of curriculum with industry and understanding of business drivers is a step forward towards creating high impact MBA. This article will also highlight the suggested approach towards making the required changes to bring back the glory of MBA or Management Education which can add real value to industry. Therefore, it offers a simple actionable blueprint to make the necessary transformation and also the expectations for further research on this area.
Keywords :
Germination, Unique Value Proposition, Challenges, Integration, Curriculum, Non-Linear, VUCA
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