| Article Details : |
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| | | Article Name : | | | A Comparative Study of Life Insurance
Corporation of India and Bajaj Allianz Life
Insurance Co. Ltd. on Customer Satisfaction | | Author Name : | | | SHILPA AGARWAL, A. K. MISHRA | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | The insurance sector has witnessed a paradigm shift in the
way of conducting the business after the reforms in the sector, in the
year 2000. Liberalization, privatization, and globalization completely
changed the concept of marketing. With the entry of private players the
competition has become intense. The customer is the king of the
market. Dealing in intangible product like life insurance, requires a
great faith to be developed in the customers. A greater emphasis is
needed to be given on developing innovative products and providing
after sale services to the customers. Grievance redressal is another
neglected area to be focused upon.
This paper is an attempt to analyze and compare the
satisfaction level of the customers of the two eminent life insurance
companies i.e. Life Insurance Corporation of India and Bajaj Allianz
Life Insurance Co. Ltd. on the basis of responses of the policy holders of
both the companies regarding their products and services. The outcome
will help in formulating their future strategies and overcoming the
weaknesses of the companies | | Keywords : | | | Insurance, Customers Satisfaction, Intangible Products,
Grievance Redressal |
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