European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Service marketing mix and Organizational Performance: A proposed framework on the moderating Effect of Technological Turbulence
Author Name :
BELLO TAOFIK ABIDEMI, FAIROL BIN HALIM, AHMAD IBRAHIM ALSHUAIBI
Publisher :
Bridge Center
Article URL :
Abstract :
The study presents a conceptual model that shows the moderating effect of technological turbulence on the relationship between service marketing mix and organizational performance. A review of related literature brings about the proposed model. From the proposed conceptual model, it is argued that service marketing mix has a direct impact on organizational performance but the impact will be stronger when technological turbulence is supportive and taken into consideration by organizations. Business organizations that leverages on opportunities in the external environment such as change in technology can gain competitive edge and also improves the performance of their organizations more efficiently and effectively than competitors.
Keywords :
Service marketing mix, technological turbulence, competitive edge, efficiently, effectively organizational performance.

Announcements
New Launched Project
onlineresearch
Recommend & Share