Article Details : |
| | Article Name : | | Service marketing mix and Organizational
Performance: A proposed framework on the
moderating Effect of Technological Turbulence | Author Name : | | BELLO TAOFIK ABIDEMI, FAIROL BIN HALIM, AHMAD IBRAHIM ALSHUAIBI | Publisher : | | Bridge Center | Article URL : | | | Abstract : | | The study presents a conceptual model that shows the
moderating effect of technological turbulence on the relationship
between service marketing mix and organizational performance. A
review of related literature brings about the proposed model. From the
proposed conceptual model, it is argued that service marketing mix has
a direct impact on organizational performance but the impact will be
stronger when technological turbulence is supportive and taken into
consideration by organizations. Business organizations that leverages
on opportunities in the external environment such as change in
technology can gain competitive edge and also improves the
performance of their organizations more efficiently and effectively than
competitors. | Keywords : | | Service marketing mix, technological turbulence,
competitive edge, efficiently, effectively organizational performance. |
|
|
|
|
|
|
Announcements
|
- Volume 9, issue 5, August issue - publishing in progress
- Volume 9, Issue 2/ May 2021 publishing IN PROGRESS
- Call for Papers: open. Articles will be uploaded constantly, once the evaluation process is complete.
- The Certificates of Publication can be downloaded from RECEIVED ARTICLES section.
- COVER - VOLUME 2, ISSUE 12 / MARCH 2015
- COVER - VOLUME 3, ISSUE 2 / MAY 2015
- COVER - VOLUME 3, ISSUE 3 / JUNE 2015
- COVER - VOLUME 3, ISSUE 4 / JULY 2015
- COVER - VOLUME 3, ISSUE 8/ NOVEMBER 2015
- COVER - VOLUME 4, ISSUE 4 / JULY 2016
- COVER - VOLUME 4, ISSUE 5 / AUGUST 2016
- COVER - VOLUME 7, ISSUE 11/ FEBRUARY 2020
- Volume 9, issue 3, June 2021 publishing in progress
|
|
New Launched Project |
|
|
Recommend & Share
|
|