European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
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Article Details :
Article Name :
Representation of Political Ideology on Indian Channels: A Semiotic Analysis of Independence Advertisement
Author Name :
NILOFAR SHAMAILA ANJUM MUHAMMAD IJAZ MALIK HAQNAWAZ DANISH
Publisher :
Bridge Center
Article URL :
Abstract :
The purpose of this article is to analyze the subliminal ideology presented to the audience in an ad of Ambuja Cement presented by Indian Channel on Independence Day. The study is conducted through Peirce’ triadic and Saussure’ Dyadic model. Signification is discussed under the concept of denotation and connotation, idea presented by Roland Barthes. Qualitative research method is used to discern placing images and beliefs of different signs. Firstly, the ad impacts the desire of unity between two entities: Pakistan and India but signification connoted different angle of producers. Use of colour, representation of culture and selection of class are discussed as symbolical and indexical signs. This association creates awareness. This article explores the possible hyp
Keywords :
Semiotic Analysis, Independence Advertisement, Qualitative Method, Saussure and Peirce model, Denotation and connotation
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