| Article Details : |
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| | | Article Name : | | | Factors Promoting the Active Participation of
Customers in the Training Service | | Author Name : | | | TRAN PHI HOANG, HUYNH KIM QUY, NGUYEN MINH THUY, NGUYEN DAI DUONG | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | In the service sector as well as in many other areas, active
customer engagement is essential. This process will help shape,
maintain and develop relationships among organizations and their
customers. The results of this study identify and analyze the factors
that influence the active participation of students in the delivery of
training services. The results of the study have identified the factors
affecting the students’ participation in the process of creating training
services at Industrial University of Ho Chi Minh City, namely: Study
motivation, task clarity and implementation capabilities. The results
of this study are an important basis for Vietnamese universities to
propose solutions in improving the education services quality in the
future.
| | Keywords : | | | Customer participation, capability, education service,
motivation, task clarity. |
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