| Article Details : |
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| | | Article Name : | | | Factors affecting to the decision to use shopee’s
online shopping service: A research in Ho Chi Minh
City | | Author Name : | | | TRAN PHI HOANG, CHAU VU NHU NGOC, NGUYEN THI ANH HOA, NGO THI TUYET | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | The results of this scientific study are intended to identify
factors which affect the decision to use Shopees online shopping
service. The research results showed that there were 5 factors which
affected the decision of customers’ usage of the service’s products: price,
reliability, risk level, responsiveness and website design. The study was
conducted with a survey of 219 people and 24 observed variables in
order to identify the factors affecting the decision to use online
shopping services at the Shopee system. The results of this study had
achieved 03 objectives: First, identified factors affecting the decision to
use Shopee’s online shopping services; Secondly, determined the
priority order of the impact level of factors affecting the decision to use
Shopees online shopping service; Thirdly, proposed solutions to
improve the need to use Shopee’s online shopping’s products in
particular and e-commerce businesses in Vietnam in general in the
future. | | Keywords : | | | customers’ service, customers’ behavior, decision to buy,
satisfaction, e-commerce |
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