| Article Details : |
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| | | Article Name : | | | Millennials’ Choice of Online Video: Between IGTV
and YouTube | | Author Name : | | | LUSIANA1
HEDYTA PRAMITASARI NOTOWIBOWO
OLGA AGATA | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Social media, in specifically online video, has become a part of
human daily life which difficult to be apart from, especially for the
digital natives. This research aims to discover millennials’ choice of
watching online video between IGTV and YouTube. This research uses
qualitative method which is interview. The respondents consist of 7
Indonesian millennials women who have Instagram account. The
result more than half of the women do not use IGTV and others are
rarely watch IGTV compared to YouTube. Aside from that, all of the
respondents do believe that IGTV most likely will not be able to replace
YouTube. However, more than 50% dislike the ads and misleading
information (hoax) from YouTube. In conclusion, although difficult,
YouTube still has weakness that can be attacked and thus come the
possibility to compete. | | Keywords : | | | Millennial, Online Video, IGTV, YouTube |
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