| Article Details : |
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| | | Article Name : | | | Marketing Promotion of Tourism for Natural Values
in Mavrovo National Park | | Author Name : | | | PhD. Cand. HASAN RUSTEMI1, PhD. Cand. BLERIM DERMAKU2 | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Protected reserving nature and values thanks to it remains one
of the biggest challenges great for man in the future. With rare beauties,
source values and natural aesthetics as well as diversity of plant and
animal species, historical cultural heritage the territory of the Mavrovo
National Park is one of the most special locally and beyond on the
Balkan Peninsula. In addition to the territory there are numerous
attractive tourist landscapes and ambiental values which together with
the cultural and historical heritage enrich the tourist offer of the park.
The tourist values of the National Park have been enriched and
completed with the numerous accommodations and related tourism
infrastructure that has been built in order to meet the traveler’s needs.
According to the Spatial Plan of the Republic of North Macedonia the
National Park Mavrovo has a national and international tourist
significance. Therefore, the authors consider it necessary to design a
tourist development for the area which will improve the competitiveness
of the demanding tourism market and to keep the importance of the
region for the tourists. For this purpose, the authors made the
projections by analysis which was made on the basis of the current
situation in terms of sustainable tourism development. This approach
should enable sustainable tourism management for the protected area
and it will allow increased general economic development where tourism
will be the main instigator. | | Keywords : | | | National Park, landscapes, development, planning, values,
sustainable tourism |
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