Article Details : |
| | Article Name : | | A Influência da Propaganda de Medicamentos na
Automedicação: Revisão Bibliográfica Narrativa | Author Name : | | ARINES COSTA DE OLIVEIRA, ELÔNIA GUIMARÃES FERREIRA , MARIA AUXILIADORA IPIRANGA JULIÃO, MARTA SANTARÉM PAES, RAYANNE MENDONÇA ALVES, RHERYSONN PANTOJA DE JESUS | Publisher : | | Bridge Center | Article URL : | | | Abstract : | | Introduction: Self-medication is the act of administering
medications on your own, without medical guidance, this practice can
delay a diagnosis such as hiding a more serious disease. The drug
advertisements forget the specific considerations of adverse and toxic
actions, presenting only the beneficial part of the drugs action.
General objective: To assess the influence of drug advertising
on self-medication, to verify the main risks and causes, in addition to
highlighting the role of the pharmacist in guiding and raising patient
awareness in the practice of self-medication. This professional has to be
skilled in the face of advances in the field of medicines, always seeking
knowledge, updating himself to give good guidance on this topic. Methodology:This is a narrative bibliographic review research
in order to demonstrate the factors influencing advertising of medicines,
and the role of the pharmaceutical professional in guiding responsible
self-medication, analyzing retrospectively and qualitatively, the articles
available in the electronic databases SCIELO (Scientific Electronic
Library Online), Revista Científica, Google Acadêmicos, BVS (Virtual
Library in Between 2008 and 2020.
Results and discussion: The main reasons why selfmedication is becoming more and more frequent, and its irrational use
can be harmful to health, as it is not correct to self-medicate , but look
for professionals who understand the subject, such as doctors,
pharmacists, dentists and others , thus avoiding serious and irreversible
health risks.
Conclusion / Final Considerations: It was observed that selfmedication without the guidance of a qualified professional can cause
several problems related to the patients health such as intoxication,
drug interaction, dependence or even mask a serious pathology.
| Keywords : | | Self-medication, Drug Advertising, Pharmaceutical Care. |
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