| Article Details : |
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| | | Article Name : | | | Inovando a Gestão Estratégica em Cooperativa
Através de Financial Technologies | | Author Name : | | | HUGO RODRIGUES FERREIRA2
VALERIA ARENHARDT3
FLÁVIO DE SÃO PEDRO FILHO4
ROBERTO SIMPLÍCIO GUIMARÃES5
EDUARDO EGIDIO VICENSI DELIZA6 | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Fintech Financial Technologies are creating new ways of
dealing with financial products and services, increasing the
attractiveness and meeting the needs of the population of the
technological world. The goal was to identify the innovation adopted at
Fintech focusing on strategic relationships with clients and relating
them to the ecosystem of Cooperative Financial Institutions from the
perspective of coopetition. It is an exploratory, documentary,
descriptive and field research, carried out through surveys, and using
Likert scales, to measure the intensity of respondents, to identify under
the vision of the Cooperative Financial Institutions about innovation
and cooperation with Fintech and finally present quantitative and
qualitative data on the topic addressed. The public surveyed was
selected at random, with focus on executives from the top management
of credit unions, who are knowledgeable on the topic, categorized under
the identification of common points and possible forms of cooperation
in the financial market. The results show that there is a perception of
the directors and executives of the Cooperative Financial Institutions
for technological innovation and the possibility of integration with
Fintech ecosystems, generating value for customers. | | Keywords : | | | Innovation. Strategy. Fintech. Credit Unions |
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