European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Identity as a modern strategy for promoting Kosovo in the tourism market
Author Name :
Besarta Rexhepi Sahatqija, Florent Rexhepi, Aziz Rexhepi
Publisher :
Bridge Center
Article URL :
Abstract :
Tourism is one of the most complex activities of today's modern society. In developed countries, but also in some countries in transition it is an important export product and generator of employment. Tourism is considered one of the most profitable sectors for the economies of many countries and often is one of the activities that brings economic success. In addition to the economic benefits that the development of tourism brings, should be taken into account the negative environmental and social impacts caused during the exercise of tourism activities, which must be carefully managed.Creating a modern identity for Kosovo would have a positive impact on promoting Kosovo in the tourism market. Hence the creation of a modern Tourism Strategy in Kosovo where the achievement of its goal is to promote Kosovo in the tourism market by using natural and cultural attractions, as crucial for the development of tourism and at the same time to prevent the use of resources with consequences irreversible negative. Various government agencies and relevant ministries emphasize that tourism is one of the priority areas where action should be taken, focusing on the tourist areas and natural resources of the country. Their vision for tourism is to make Kosovo and its tourist regions, choices for vacationing for many domestic and foreign tourists.
Keywords :
Tourism, Modern Strategy, Promotion. Objectives
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