European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Integrated Supply Chain and Firm Effectiveness of Digital TV Firms in Rivers State
Author Name :
Oladapo Taiwo; Kalu, Sylva Ezema
Publisher :
Bridge Center
Article URL :
Abstract :
The digital T.V industry is one filled with stiff competition and survival depends on how much competitive advantage a firm has. This competitive advantage can be achieved through an integrated supply chain structure. This study examined the relationship between an integrated supply chain structure- information sharing, and firm success metrics such as cost effectiveness and operational flexibility. This study adopted a cross- sectional survey research design. A population of 36 was adopted, comprising of sales representative, dealer supports and customer care representatives. 36 copies of structured questionnaire was issued out and retrieved. Analysis of data was carried out using descriptive tables, charts, and kendall-Tau-b correlation coefficient of the SPSS version 22.0 package. The study concluded that information sharing, influences cost effectiveness and operational flexibility in varying degrees. This study recommends that digital T.V firms should imbibe information sharing, in order to achieve increased cost effectiveness and operational flexibility.
Keywords :
Supply chain, Effectiveness, Digital TV, Competition, Integration
Announcements
New Launched Project
onlineresearch
Recommend & Share
Copyright © 2013: www.euacademic.org , Best Viewed in IE7+, Chrome, Mozilla Firefox.