| Article Details : |
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| | | Article Name : | | | Importance of Destinations Branding- Case Study of
Shkodra Region | | Author Name : | | | BRILANDA BUSHATI, ANILA MEDJA, MSc | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | The aim of this study is to understand the importance of
branding destinations and the creation of a brand for Shkodra Region.
The growth in demand for tourism makes tourist destinations develop
and design brands in order to gain competitive advantage. Based on
this, the study presents a process (previously tested by other countries)
to understand and create tourist destinations brand of "Shkodra
Region".
Maximum attention will be dedicated on the involvement of
stakeholders in the process of creating the brand, their attitudes,
experiences, perceptions and collaborations among them. Search
contains primary and secondary data were used quantitative and
qualitative methods, specifically descriptive and exploratory sketches.
Shkodra Region is located in the north - west of Albania, is a
destination that is known for its culture and natural resources.
| | Keywords : | | | Shkodra Region, brand creation, logo, slogan,
collaboration of stakeholders. |
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