| Article Details : |
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| | | Article Name : | | | The Impact of Social Media Marketing on the
Awareness and Revenue of Small Businesses:
A Case Study on Small Businesses in West London | | Author Name : | | | Prof. Dr. ABHIJIT GANGULY | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Revolution of Social Media in today’s world has made the
world closely connected, integrated and redefined the businesses in all
shapes and sizes. This technological revolution has given businesses
new hopes, aspirations and growth across the geographies. Many think
that social media is only applicable to large businesses and not for
small and medium size businesses. Small and medium size businesses
often are not aggressive in their marketing campaign because of their
limited target market. If small and medium size businesses want to
succeed and generate more revenue for their business, they need to
explore other strategies in addition to their traditional way of building
awareness. Sometimes small and medium size business owners are
close minded where it comes to the use of social media marketing
because they think that they have limited buyers.
What is very common to small and medium size business is
that they just rely on their regular customers and local buyers for their products. Small and medium sized businesses rely on leaflets,
promotional materials and other traditional adverts. Comparing the
number of people using computers before and now, it has increased a
lot and many people are hooked in their computers in long hours.
Technology is already available and if businesses does not use it for
their business, it will just be a wasted opportunity.
The research is aimed at investigating the relevance of social
media marketing in small and medium enterprises. Many people
think that social media applies mostly on big businesses and the
project will try to confirm from the respondents whether it can be
possible for small businesses to use. Since the respondents are owners
and managers of small businesses, they will be able to give a clear
insight on whether it is applicable to small businesses to use and adopt
it in their marketing planning and strategies. | | Keywords : | | | Social Media, Small & Medium sized Business,
Technology, Planning and Strategies. |
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