Article Details : |
| | Article Name : | | Role of Services Marketing in Socioeconomic
Development and Poverty Reduction in Dhaka City
of Bangladesh | Author Name : | | MOHAMMAD ZAHEDUL ALAM, AHM YEASEEN CHOWDHURY | Publisher : | | Bridge Center | Article URL : | | | Abstract : | | This research examines the interrelationships between services
marketing, socio-economic development and poverty alleviation in
Dhaka City. During the last one and half decades of socio-economic
reforms in Dhaka city, rapid growth rate in the services sector has been
recorded in terms of services activities, earnings, employment and
contribution to GDP of the country. At present Growth depends on
service sectors development and poverty reduction depends on growth.
Dhaka City is chosen as the case study which has substantial levels of
poverty although services sector have been developed for years. High
officials of different NGOs and Government organization opined that
most of the poverty alleviation campaign developed by NGOs and Govt
are targeted to the rural areas. It has been observed that Bangladesh
government and NGOs have taken initiatives for poverty alleviation,
but most of the programs focused on rural poverty and only few of
them focused on urban poverty. As Dhaka city is rapidly becoming a
major hub of all services sector, it is worthwhile to examine the effects
of this industry on poverty alleviation through the enhancement of the
nation’s economy and the improved livelihoods of the people in the city
areas. It has been observed that most of the services sector is targeted
to the upper class people in the society. Slum living people opined that
the expenditures on services are increasing day by day. The growth of
formal services is increasing day by day, but there is no scope for poor or illiterate people to participate in these sectors. Although, informal
services sector has been increased, but the poor still remain poor for
long time. They opined that recently Government has taken initiatives
to remove all manufacturing sectors from Dhaka City due to air
population, water pollution, sound and soil population. On the other
hand, there is shortage of agricultural land in Dhaka City. So the
economy has been shifted to the services sector. It has been observed
that services sector have impact on social and economic life of slum
dwellers. But there is little relationship between services marketing
and poverty reduction of slum living people in Dhaka City. Almost all
investors are interested to invest in services sector. | Keywords : | | Services Marketing, Services Economy, Socio-economic
development, Poverty reduction, Dhaka City etc.
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