| Article Details : |
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| | | Article Name : | | | Factors of External Information Search influencing
the choice of destination tourism:
A study conducted in Northern Region of India | | Author Name : | | | SANTOSH PANDEY
| | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Every season many tourists visit various tourist destinations in
north India. Some places are famous and have specific attractions for
tourists to visit. However, some places are not very famous, despite of
really interesting resources to attract tourists. This study analyzed
tourists’ preferences and choices for tourist destinations, and the study
also analysed the factors influencing external information search for
the aforementioned purpose. The survey was distributed in a randomly
to tourists. The identified population included 507 hundred male and
female tourists. After collecting the data the results was analysed to
understand what motivates tourists to travel options in northern
region of India. This study sought to analyze key motivational factors
that lead tourists to destinations in northern region and influence their
external information search. | | Keywords : | | | Tourists, Consumer Behaviour, Decision, External
Information Search & Tourism Destination. |
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