| Article Details : |
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| | | Article Name : | | | Need analysis in Business English: Course
instructor perspective in identifying students’
needs | | Author Name : | | | ELSA ZELA | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | As a result of free trade economy and efforts to become a
member of European Union, English language need and use in
Albania has been growing continuously and has become the main
foreign language for communication not only at the international but
also national level, through the use of various business documents,
agreements, reports, etc., which have been extensively used by
economics graduates in their daily work. Higher education institutions
in general and English language teaching in the faculties of economics
at universities should respond to and reflect changes that are taking
place in Albanian society in order to ensure that graduates face
workplace needs for language and communication . Revised syllabuses
should put more emphasis on the new skills that current students of
economics need in order to be integrated into the labour market.
Through semi-structured interviews administered to the course
instructors teaching Business English (BE) to students of first year
Bachelor at Agricultural University of Tirana (AUT), this study aims
at identifying students’ needs for language and communication
through course instructor’s perspective as well as some challenges
faced in teaching Business English in Higher Education.
The findings of this study will be the first input to be
considered in the design of the Business English Language Program at
the Faculty of Economics at AUT. The outcome of the research provides
course designers and language instructors with insights into business
English teaching related issues and is an essential input in BE
syllabus design. | | Keywords : | | | English for Specific Purposes (ESP). Needs analysis,
Business English, Syllabus design. |
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