| Article Details : |
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| | | Article Name : | | | Traditional Market Days and Modern Marketing
Communication in South-East Nigeria | | Author Name : | | | CHARLES DANIEL ENYIA
SYLVA EZEMA KALU | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | This paper examines the extent to which modern marketing
communication relates with traditional marketing days in south-east
Nigeria. 250 copies of questionnaire were distributed to 5 markets
within south east Nigeria and they are Afo Umuosu Nsulu market
and Ahia Nkwo in Abia sate, Oye Olisa market and Afo Igwe market
in Anambra state as well as Eke Onwa market in Imo state. Paired
sample t-test was used in testing the hypothesis and the result shows
that traditional market days significantly relates with modern
marketing communication in south-east Nigeria.
| | Keywords : | | | Traditional Market days, Communication, modern
marketing, Umuosu Nsulu market, Ahia Nkwo, Oye Olisa market,
Afo Igwe market, Eke Onwa market, Abia sate, Anambra state & Imo
state
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