| Article Details : |
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| | | Article Name : | | | The attitudes to Traditional Chinese Medicine
(TCM) of non-native Chinese residents:
an empirical study based on residents from Europe,
United Kingdom and the USA | | Author Name : | | | SVITLANA KUTIA1
WANG YONG, JING ZHAO | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Background: Most of previous studies have demonstrated
increasing in the application of TCM in developed countries with lack
of information about residents from Europe, United Kingdom and the
USA, their attitude in using TCM in Beijing as a quality alternative to
Western Medicine and willing in continuing using after returning to
home countries. Our empirical study has an importance in
globalization and internationalization the strategic governmental steps
in promoting TCM overseas.
Objectives: to analyze how the experience of using TCM by the
expats in Beijing will influence their attitude of using in home
countries and willing to recommend to others.
Methods: the quantitative data were collected based on a
questionnaire survey among 103 foreigners with an experience in using
the TCM. The Serial Multiple Mediator Model 6 (SMMM6) was used
to estimate direct and indirect effects of the pathways analysis: Path 1
Experience-Continue Using and Path 2 Personal ContactsIntroducing. Results: the willingness of continue using and introducing the
TCM was because of country of residence and age. The own experience
of respondents showed the most influence results. Significant role of
mediators: (X1) on Continue Using of TCM (direct effect = 0,3893, total
indirect effect = 0,3345) and (X7) on Introducing TCM (direct effect =
0,0014; total indirect = 0,4231).
Conclusions: current study has provided more advanced
comprehension of the attitude to the TCM usage among expats and
their willingness to introduce to others and can be as a background for
the further research for internationalization the TCM and culture
diversity. | | Keywords : | | | Traditional Chinese Medicine, empirical study,
mediators, direct and indirect effects. |
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