European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Marketing Fear: Studying the Impact of Bengali Horror Movie on the Bengali Audience and the Domestic Market
Author Name :
BAPPA MAJI, Dr. SURAJIT SAHA, Dr. RITWIJ BHOWMIK
Publisher :
Bridge Center
Article URL :
Abstract :
Horror films, since its inception, is one of the most popular and predominant cinematic genres of cinema. Over the years, and in major film-industries of the world, it became one of the proven revenue earning genres. Indian Bengali film-industry (aka Tollywood) is also no exception to this. Several noted Bengali film-makers, since the mid of last century, have profoundly contributed to enrich this cinematic genre. The major Bengali horror film conventionally generates from the eminent Bengali literature. In recent years, the number of Bengali horror movies has also increased with the growing audience base. The main focus of this paper is to identify the impact of the contemporary horror movies on the (Indian) Bengali audience and the domestic film market. We are going to conduct exploratory research to signify the emphasis of our study. This unique research study project is one of a kind in the history of Bengali film-study. The research will assist the future directors and producers of Tollywood in expanding their domestic audience base with potential Bengali horror films.
Keywords :
Bengali Cinema, Box-office, Horror movie, Film-Study, Cinema as an Art, Domestic Film market, Visual Culture, & Bengali History
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