European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
Improving Supply Chain Performance across the Retail Food Industry of Pakistan
Author Name :
UROOJ FEROZ1, Dr. MUHAMMAD ASIM
Publisher :
Bridge Center
Article URL :
Abstract :
This research aims to study factors affecting supply chain performance in retail food industry of Pakistan, since retail industry is growing rapidly in Pakistan. The question is to find out relationship and impact of strategic supplier alliance, Customer relationship management, information sharing and lean thinking on supply chain performance. Quantitative study approach was considered for this research and questionnaire was adopted from existing literature. To gather primary data, a self-administered survey was conducted using convenient sampling and the research model was tested empirically by using a sample of 270 questionnaires, collected online and manually from supply chain professionals. In order to examine the influence of lean thinking, sharing of information, relationship with customer, relationship with supplier in the long run on supply chain performance, regression test was undertaken. The results indicate that strategic supplier alliance, customer relationship management, information sharing quality and lean thinking have statistically substantial influence on supply chain performance in retail food industry. Outcome after concluding the research will help supply chain policy makers in developing successful strategies and designing an effective business model.
Keywords :
Information sharing, retail food industry, long term supplier alliance, Customer relationship management.
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