European Academic Research ISSN 2286-4822
ISSN-L 2286-4822
Impact Factor: 3.4546 (UIF)
DRJI Value : 5.9 (B+)
Article Details :
Article Name :
The Implementation of GREBEK SAMPAH Program in Socializing JAKARTA BERSIH 2020
Author Name :
CINDY AULIA APRILIYANTI ASTUTI MICHELLE PATRICIA LABOBAR1
Publisher :
Bridge Center
Article URL :
Abstract :
As year goes by, the population in Jakarta along with the amount of waste keeps on increasing. This causes Jakarta Provincial Government creates a program called Jakarta Bersih 2020. It is the job for Jakarta Provincial Government’s Public Relations to spread the program to Jakarta citizens through socialization. This research is using qualitative research with campaign concept. It aims to know and understand the implementation of Jakarta Bersih 2020 by Jakarta Provincial Government’s Public Relations at Krukut Bawah riverbank. The primary data is collected through a semi-structured interview while the secondary data is gathered from books, academic journals, and online sites. Moreover, secondary data is also obtained from Jakarta Provincial Government’s Public Relations’ internal data. The result shows that the execution and implementation of Jakarta Bersih 2020 are not effective as it do not change the Jakarta citizen’s behavior towards waste disposal. The Communication, Information and Statistics Service of Jakarta Provincial Government is expected to work harder to implement the program by visiting the location regularly to do socialization and planning the media selection carefully in order to deliver the message.
Keywords :
campaign, Jakarta Bersih 2020, socialization
Announcements
New Launched Project
onlineresearch
Recommend & Share
Copyright © 2013: www.euacademic.org , Best Viewed in IE7+, Chrome, Mozilla Firefox.