Article Details : |
| | Article Name : | | Merchandising Exposure; Backbone of Sales
Promotion | Author Name : | | HAROON IQBAL MASEEH, MEHAK REHMAN, HAFIZ AHMAD ASHRAF | Publisher : | | Bridge Center | Article URL : | | | Abstract : | | In the present era, almost all of the activities of the economies
and business organizations are market related. Demand and supply
are the two forces driving the markets. Demand is generated from the
consumer side and the corporate works to meet the customer needs by
providing them specific products according to their demand.
Marketing discipline plays a role to maintain the system of demand
and supply in the markets. Marketing works as a bridge linking the
corporate and the markets by generating sales. Selling is considered as
a communication between/among consumers and the sellers. For
influencing the purchase decision of a customer or a group of
customers, organizations design personalized confrontations. For the
improvement of commercialization of a product, merchandising
exposure strategies are used by the sellers. These strategies are adopted
inside the stores to attract the potential customer towards a particular
product for the purpose of making sales. | Keywords : | | Sales promotion, product exposure, customer attraction,
retail stores, display |
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