Article Details : |
| | Article Name : | | Segmentation of Market, Its Methods and Market
Environment | Author Name : | | Associate Professor Dr. IDRIZ KOVAÇI, Associate Professor Dr. FARI BUSHI, Associate Professor Dr. ALBERTA TAHIRI, Associate Professor Dr. ARBRESHA MEHA | Publisher : | | Bridge Center | Article URL : | | | Abstract : | | In general terms, marketing is the sum of all decisions and
activities undertaken by sellers to convince buyers to believe that a
particular product or service will best fit their needs, out of the broad
range of available products and services on the market. It involves
finding out what customers want, offering the product that meets their
needs, identifying the best locations for products selling, informing
potential customers for the availability of the product, the actual sale,
and the evaluation of customers’ satisfaction from using the purchased
product.
Marketing of tourist products and services is a crucial element
in meeting the needs and desires of tourists and visitors. Establishing
tourism development and a marketing plan is the first rule for a
successful tourism. The plan should include: development of tourism
products, improvements and evaluations, brand repositioning,
attractions and events, hosting and tourist services, marketing and
public relations, public and private partnerships, recruitment and
engagement and marketing specialists to provide new ideas.
Developing a good tourism marketing plan requires good understanding of the market environment, identification of the
different market segments and addressing their particular needs,
interests and desires. There are several methods to conduct market
segmentation, as an essential step in designing a travel package that
accommodates the individual needs and interests of modern tourists. | Keywords : | | Tourism, marketing, tourism marketing, promotion,
market environment, market segmentation |
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