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| | | Article Name : | | | Reimagining Cultural Heritage: Fine Arts and Visual Arts Interventions in Selected Pilgrimage Sites in Odisha | | Author Name : | | | Debashish Sahu, Sanjay K Das, K. C. Jena | | Publisher : | | | Bridge Center | | Article URL : |  | | | Abstract : | | | Arts-based interventions are increasingly used in heritage interpretation to enhance visitor engagement, cultural understanding, and community participation. However, limited empirical research exists on how such interventions influence awareness, behavioural intention, and sustainability at sacred heritage sites in India. This mixed-methods study investigates the impact of fine arts and visual arts interventions at Konark, Puri, and select pilgrimage sites in Odisha. Structured surveys (n = 600), semi-structured interviews (n = 42), observational checklists, and photographic documentation were employed within a convergent parallel mixed-methods design. Results demonstrate that exposure to projection mapping, murals, and creative interpretive installations significantly improves heritage awareness, emotional engagement, knowledge retention, and interpretive satisfaction (F(2,597) = 14.82, p < .001). Qualitative analyses further reveal that artistic interventions enhance cultural resonance, reduce visitor fatigue, and foster communal identity. Challenges include sustainability, maintenance demands, and risks of cultural oversimplification. The study proposes an integrated participatory cultural ecosystem model and offers actionable recommendations for policy makers, heritage managers, and designers. This study informs policy, practice, and community engagement by showing how art and participation can drive inclusive, sustainable heritage conservation in India. It deepens understanding of the interplay between art, heritage, and community, inspiring preservation approaches that honour history while centring local voices. | | Keywords : | | | Konark, Puri, cultural heritage, fine arts, visual arts, community engagement, sustainable conservation, Odisha |
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